MLS ticket sales surge while ratings remain mostly unchanged

Since the start of the World Cup, MLS teams report a dramatic increase in ticket sales, with some locations seeing over a 150% rise. The Philadelphia Union noted a 218% increase in single-game tickets, supported by local events and team initiatives. However, viewership ratings for MLS games did not experience a corresponding surge, with recent games averaging around 587,000 viewers. The ratings data does not include figures from Apple TV broadcasts, and some of the league's stars were not playing during this period. The true impact on ratings may be more apparent after the World Cup concludes.

• 7:02 PMYahoo Sports — World Cup Ignites MLS Ticket Sales, but Ratings Stay Mostly Flat