MLS ticket sales surge while ratings remain mostly unchanged
Yahoo Sports • 1 min read • Latest: Jul 22, 2026, 7:02 PM
Last updated Jul 22, 2026
Since the start of the World Cup, MLS teams report a dramatic increase in ticket sales, with some locations seeing over a 150% rise. The Philadelphia Union noted a 218% increase in single-game tickets, supported by local events and team initiatives. However, viewership ratings for MLS games did not experience a corresponding surge, with recent games averaging around 587,000 viewers. The ratings data does not include figures from Apple TV broadcasts, and some of the league's stars were not playing during this period. The true impact on ratings may be more apparent after the World Cup concludes.
- •MLS ticket sales up by over 150% since World Cup began.
- •Philadelphia Union reports 218% rise in single-game ticket sales.
- •Nashville sees 161% increase in online ticket sales.
- •Recent MLS games averaged 587,000 viewers, ratings stable.
- •Major stars were inactive during recent MLS matches.
- 7:02 PMYahoo Sports — World Cup Ignites MLS Ticket Sales, but Ratings Stay Mostly Flat
"Single-game ticket sales for the Philadelphia Union are up 218%.
Sources
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