MLS viewership jumps 55% among young men since World Cup

Nielsen's recent Fan Insights data reveals a significant 55% increase in MLS-specific viewership on Fox and FS1 among men aged 18-34, following the 2026 World Cup. The U.S. soccer fandom has expanded to 75.2 million, marking an 8.4 million increase from the previous year. The growth amongst younger audiences coincides with a broader trend, as Premier League and La Liga viewership also experienced notable rises. MLS commissioner Don Garber emphasizes that this increase stems from years of preparation prior to the World Cup, which has fostered a more robust soccer fanbase and improved infrastructural conditions for the league. As this season progresses, the sustainability of this viewership boost among younger demographics will be closely monitored.

• 2:50 AMYahoo Sports — Nielsen Data: MLS Viewership Up 55% Since World Cup