Multiple NFL teams seek partnership with WWE wrestler Danhausen
Cageside Seats • 2 min read • Latest: Sep 10, 2026, 9:00 PM
Last updated Sep 10, 2026

At least three NFL teams have contacted WWE to explore potential partnerships with wrestler Danhausen. This interest follows his successful collaboration with the New York Knicks during the NBA Playoffs, which generated significant merchandise sales and media engagement. Sources indicate this crossover interest is unprecedented for WWE in terms of professional sports organizational involvement. Internal expectations within WWE suggest that Fanatics may produce a Danhausen-themed NFL merchandise line later this season. The potential tie-ins could include appearances at home stadiums or other promotional activities for participating franchises.
- •Three NFL teams have initiated contact with WWE for potential collaborations.
- •Danhausen previously worked with the New York Knicks during the NBA Playoffs.
- •WWE sources report this crossover interest is unlike any previous experiences with talent.
- •Fanatics is expected to launch a Danhausen-NFL crossover merchandise line later this season.
- 9:00 PMCageside Seats — Multiple NFL franchises want to team-up with Danhausen, apparently
"He’s not as hot on the wrestle web as he was a few months back, but Danhausen remains an extremely popular star for WWE. He’s also one that others want to work with. After the frankly insane success of the ESPN-assisted Danhausen/New York Knicks alliance from the NBA Playoffs — which became a trending topic for weeks, moved a ton of merchandise for all involved, and took over an entire WWE special from Madison Square Garden — a lot of the businesses that want to work with Danhausen are apparently professional sports teams. That from WrestleVotes today (Sept, 10), via their usual Thursday hit on Fightful Select. Votes has heard that “no fewer than three NFL teams” have contacted WWE about potentially booking Danhausen for appearances at their home stadiums, and other possible partnerships with the man who lucratively CURSED and UNCURSED the Knicks this summer. Per a Votes source at WWE, the response to Danhausen’s work with the NBA champs is “unlike anything the company has experienced with a talent generating crossover interest from professional sports organizations.” Fightful adds, “There’s an expectation internally within WWE that Fanatics will likely run a Danhausen-NFL crossover line later this season.” Will the [name of your favorite NFL team here]/Danhausen tie-in be Very Nice or Very Evil? And speaking of both… if you have a favorite NFL team, I recommend following them on the SBNation app. I’d gotten out of the habit of checking my squad’s community page on the web, but the app has made it easy to keep up with Behind The Steel Curtain — and follow NFL Feed and coverage from whoever the Steelers’ opponents are each week of the season. It’s also a faster, less ad-filled way to be a Cagesider! Okay, plug over. Download the SBNation app from the Apple Store or Google Play if you want to taunt me about my team’s quarterback situation, average age, or impressive collection of Lombardi Trophies. Below, let’s talk about how much human monies the NFL is gonna throw at a punk rock comedian pro wrestler and his employers.
Sources
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