MVP MMA merges with PFL, rebrands as competitor to UFC
Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 4:41 PM
Last updated Jul 30, 2026
MVP MMA is merging with the PFL, rebranding itself as MVP MMA by 2027. This move aims to position itself as a clear No. 2 in the MMA, diverging from PFL's previous identity crises. MVP co-founders Jake Paul and Nakisa Bidarian emphasize a 'fighter-first' approach, promising improved compensation for fighters. The merger aligns with MVP's vision of expanding its influence in combat sports following the recent success of its first event, which garnered significant viewership. The PFL, previously struggling with direction, will now operate under MVP's leadership.
- •MVP MMA to become the new identity of PFL by 2027.
- •MVP focuses on a strong fighter-first approach.
- •Jake Paul and Nakisa Bidarian lead the newly formed organization.
- •The first MVP event drew nearly 17 million viewers globally.
- •MVP aims to enhance fighter pay and opportunities.
- 4:41 PMYahoo Sports — Turns out MVP MMA wasn't trying to beat UFC's numbers, but instead wants to photobomb MMA's big picture
"If nothing else, MVP MMA merging with the PFL is going to turn the sport into a nighttime soap come 2027.
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