MVP outlines strategy to challenge UFC after PFL merger
Yahoo Sports • 1 min read • Latest: Aug 5, 2026, 6:57 AM
Last updated Aug 5, 2026
Most Valuable Promotions aims to be a long-term competitor to the UFC following its merger with the Professional Fighters League. The new entity will leverage MVP's promotional expertise and PFL's event infrastructure to create a broad entertainment platform. MVP co-founder Nakisa Bidarian indicated that while immediate competition with UFC isn't the goal, they hope to gradually establish a more competitive presence over the next seven to ten years. PFL CEO John Martin emphasized an expanded focus on content and entertainment beyond just live events. Jake Paul’s star power is seen as a vital component in attracting a wider audience.
- •Most Valuable Promotions plans to compete with the UFC over the next decade.
- •MVP combines its operations with PFL's infrastructure after their merger.
- •The focus is on transforming into a broader entertainment platform.
- •Jake Paul's popularity is considered a key asset for audience growth.
- •Bidarian acknowledges immediate competition with UFC is not feasible.
- 6:57 AMYahoo Sports — MVP details long-term plan to challenge UFC following PFL merger
"Most Valuable Promotions aims to become a long-term challenger to the Ultimate Fighting Championship, using its growing combat sports platform and partnership with the Professional Fighters League to expand its reach.
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