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NASCAR CEO reveals media partners regret not securing more races

Yahoo Sports • 1 min read • Latest: Jul 8, 2026, 9:30 PM

Last updated Jul 8, 2026

NASCAR CEO reveals media partners regret not securing more races

Summary

NASCAR is currently in Year 2 of a seven-year media rights agreement with five partners: Fox, Prime Video, TNT Sports, NBC, and USA Sports. Steve O'Donnell, NASCAR's CEO, stated that both Prime Video and TNT Sports wish they had acquired more races as part of their contracts. While NASCAR's agreements will last until 2031, they secured approximately $1.1 billion per year by diversifying their partnerships. O'Donnell noted that the current structure may lead to a stronger market for the next media rights cycle starting in 2029.

Source Links

Yahoo Sports

By the Numbers

•NASCAR has contracts with Fox, Prime Video, TNT Sports, NBC, and USA Sports.
•Prime Video and TNT Sports wish they had bought more races.
•Media rights agreements will last until 2031.
•NASCAR secured about $1.1 billion per year through the new structure.
•New media rights negotiations are expected to start in 2029.

Latest Updates

9:30 PMYahoo Sports — NASCAR CEO: Prime Video, TNT Sports ‘wish’ they bought more races

What they're saying

"
NASCAR is in Year 2 of a seven-year set of media rights deals across five separate broadcast partners for its premier Cup Series races: Fox, Prime Video, TNT Sports, NBC, and USA Sports. The sport’s move to split its rights from two partners under the old deals, Fox and NBC, to five under the new…
— Yahoo Sports

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