NASCAR CEO Steve O'Donnell discusses possible European race
3 sources • 1 min read • Latest: Aug 14, 2026, 2:10 AM
Last updated Aug 14, 2026
NASCAR CEO Steve O'Donnell expressed intentions to extend the series' reach to Europe. Speaking on Racin' With The Boys, he highlighted the success of NASCAR's presence in events like Le Mans and the potential for a dedicated NASCAR race in Europe. O'Donnell pointed out the existing NASCAR Europe Series and the interest it has generated, recalling the bustling atmosphere at Brands Hatch. He contrasted NASCAR’s approach with that of Formula 1, aiming to emphasize NASCAR's unique vibe and culture. Expanding to Europe could enhance NASCAR's fan base and visibility internationally.
- •O'Donnell aims to introduce a NASCAR race in Europe.
- •NASCAR has successfully raced in Mexico and Le Mans.
- •Brands Hatch hosts the NASCAR Europe Series with significant attendance.
- •O'Donnell differentiates NASCAR from Formula 1's brand and culture.
- •European expansion could attract new fans to NASCAR.
- 2:10 AMYahoo Sports — NASCAR CEO Says Europe Is the Sport’s Next Big Goal
- 4:23 PMYahoo Sports — NASCAR CEO Steve O’Donnell is ready to bring a race to Europe
- 4:23 PMMotorsport.com — NASCAR CEO Steve O’Donnell is ready to bring a race to Europe
"NASCAR has been actively traveling to new places in recent years, with races taking place everywhere from Mexico City to the streets of downtown Chicago. The heart of the NASCAR season will always be at its classic tracks, but by including new locations on the schedule year-to-year, the sport is able to reach new fans and stretch its imprint further. NASCAR CEO Steve O'Donnell doesn't sound ...Keep reading
"NASCAR CEO Steve O'Donnell says he wants to see the Cup Series race in Europe, calling it the next major step in the sport's international expansion.
"NASCAR has been to Mexico recently, but a trip across the Atlantic would take things to another level
Sources
External links- Yahoo SportsAug 14, 2026, 2:10 AMNASCAR CEO Says Europe Is the Sport’s Next Big Goal
NASCAR CEO Steve O'Donnell says he wants to see the Cup Series race in Europe, calling it the next major step in the sport's international expansion.
- Yahoo SportsAug 12, 2026, 4:23 PMNASCAR CEO Steve O’Donnell is ready to bring a race to Europe
NASCAR has been to Mexico recently, but a trip across the Atlantic would take things to another level
- Motorsport.comAug 12, 2026, 4:23 PMNASCAR CEO Steve O’Donnell is ready to bring a race to Europe
NASCAR has been actively traveling to new places in recent years, with races taking place everywhere from Mexico City to the streets of downtown Chicago. The heart of the NASCAR season will always be at its classic tracks, but by including new locations on the schedule year-to-year, the sport is able to reach new fans and stretch its imprint further. NASCAR CEO Steve O'Donnell doesn't sound ...Keep reading
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