NASCAR Iowa Cup Series sees significant drop in TV ratings from last year
Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 9:15 PM
Last updated Aug 13, 2026
The Iowa Corn 350 on USA Network attracted 1.929 million viewers, down 11% from the previous year's race. The event garnered a 1.10 household rating, which is a 7% decline year-over-year. Last year's race drew 2.174 million viewers, showing a loss of approximately 245,000 viewers. Despite the decrease, the race remained one of the weekend's most-watched sporting events on cable. Following Iowa, NASCAR will head to Richmond Raceway for the next Cup Series event.
- •Iowa Corn 350 attracted 1.929 million viewers on USA Network.
- •Viewership dropped 11% compared to the 2025 Iowa Cup Series race.
- •The race featured a dramatic finish with Ty Gibbs earning a victory.
- •Next, NASCAR shifts focus to Richmond Raceway.
- •The Richmond event is vital as the regular season closes.
- 9:15 PMYahoo Sports — Iowa NASCAR TV Ratings Drop Double Digits From Last Year’s Race
"NASCAR's Iowa Cup Series race drew 1.929 million viewers on USA Network, but television ratings and viewership both declined compared to the 2025 event.
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