NASCAR launches promotional swear jar for the 2026 Cup Series Chase
2 sources • 1 min read • Latest: Sep 5, 2026, 3:12 PM
Last updated Sep 5, 2026
NASCAR announced a promotional campaign for the 2026 Cup Series championship, known as The Chase. The sanctioning body will deposit five dollars into a collective fund every time a driver uses profanity over team radio communications. Fans can participate by predicting the total amount collected throughout the series. The accumulated funds will be awarded to a single winning fan at the end of the promotion. This initiative marks a shift in how the league handles driver radio audio during high-stakes competition periods. The organization is framing the promotion around the frequency of driver frustration expressed during broadcasted radio clips.
- •NASCAR will donate five dollars for every instance of driver profanity.
- •The initiative applies specifically to the 2026 Cup Series Chase.
- •Fans are invited to predict the final total in the swear jar.
- •One winning fan will receive the full proceeds from the jar.
- 3:12 PMYahoo Sports — NASCAR to pay money for every time a driver swears during 2026 Chase
- 3:12 PMMotorsport.com — NASCAR to pay money for every time a driver swears during 2026 Chase
""Others fine, we pay. Every bleep builds the pot! And **** it, one fan will win it all. Hell yeah!" That is the tagline for a unique new promotion from NASCAR. During 'The Chase' for the 2026 Cup Series championship, every time a drivers swears on the radio, the Sanctioning Body will 'pay the fine' by pledging $5 to a swear jar. Now this is where the fans come: Fans can go and predict how ...Keep reading
"In a new 'swear jar' promotion, fans have the opportunity to win some cash, and the amount is completely based on how often drivers swear on the radio
Sources
External links- Yahoo SportsSep 5, 2026, 3:12 PMNASCAR to pay money for every time a driver swears during 2026 Chase
In a new 'swear jar' promotion, fans have the opportunity to win some cash, and the amount is completely based on how often drivers swear on the radio
- Motorsport.comSep 5, 2026, 3:12 PMNASCAR to pay money for every time a driver swears during 2026 Chase
"Others fine, we pay. Every bleep builds the pot! And **** it, one fan will win it all. Hell yeah!" That is the tagline for a unique new promotion from NASCAR. During 'The Chase' for the 2026 Cup Series championship, every time a drivers swears on the radio, the Sanctioning Body will 'pay the fine' by pledging $5 to a swear jar. Now this is where the fans come: Fans can go and predict how ...Keep reading
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