League: NASCAR Sport: Motorsports Country: United States Category: Scores & Results

NASCAR on Prime Video sees viewership growth ahead of San Diego finale

Yahoo Sports • 1 min read • Latest: Jun 18, 2026, 4:14 PM

Last updated Jun 18, 2026

NASCAR on Prime Video sees viewership growth ahead of San Diego finale

Summary

Prime Video's inaugural season broadcasting NASCAR is showing increased viewership as it approaches the final race at San Diego's Naval Base Coronado on June 18, 2026. The average audience for the first four races is 2.29 million, a 5% increase from the previous year. Despite facing weather-related disruptions, including reschedules, the platform has recorded growth particularly among viewers aged 55 and older. Studio programming related to NASCAR is also experiencing gains, with 'NASCAR Live From' averaging 827,000 viewers. The upcoming race marks the conclusion of Prime's five-race NASCAR schedule before transitioning to a new television partner.

Source Links

Yahoo Sports

By the Numbers

•NASCAR on Prime averages 2.29 million viewers across four races in 2026.
•Viewership increased by 5% compared to the previous year's four-race average.
•The median viewer age on Prime is 57.9, younger than traditional broadcasts.
•Viewership among adults 55 and older is up 11% from last season.
•The San Diego race concludes Prime's five-race NASCAR schedule this weekend.

Latest Updates

4:14 PMYahoo Sports — NASCAR on Prime Video Is Seeing Growth Heading Into San Diego Finale

What they're saying

"
Prime Video's first NASCAR season is trending upward. New viewership data shows NASCAR on Prime averaging 2.29 million viewers through four races, up 5% from last year heading into the San Diego finale.
— Yahoo Sports

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NASCAR Motorsports