NASCAR viewership rises during Coke Zero Sugar 400 at Daytona

NASCAR viewership numbers grew during the Coke Zero Sugar 400 at Daytona International Speedway. NBC earned a 1.83 rating and reached 3.509 million viewers for the regular-season finale. These figures represent a 4% increase in rating and a 6% rise in total audience compared to the previous year. The race saw Ryan Preece earn his first career points-paying victory, which secured him the final spot in the Chase. He edged out Shane van Gisbergen to qualify for the playoffs. This Saturday night broadcast follows a successful season for NASCAR television ratings, which included an 11% increase for the Daytona 500 in February. The Daytona 500 drew an average of 7.489 million viewers on Fox, marking its highest viewership since 2023.

• 4:25 PMYahoo Sports — Coke Zero Sugar 400 TV ratings continue NASCAR hot streak at Daytona