League: NBA Sport: Basketball Country: United States Category: Trades

NBA and YouTube in talks for new media rights deal

Yahoo Sports • 1 min read • Latest: Aug 22, 2026, 8:26 AM

Last updated Aug 22, 2026

NBA and YouTube in talks for new media rights deal

Summary

Advanced negotiations are reportedly underway between the NBA and YouTube regarding a new media rights agreement for the 2027-28 season. Sources indicate that the deal could encompass 20 to 25 teams initially, with the potential to include nearly all NBA clubs. The financial implications are significant, with expectations of a price exceeding $1 billion. Discussions have taken on an urgent tone, with some industry insiders anticipating either a resolution or a standstill by this fall, which may allow competitors like DAZN, ESPN, or Amazon to enter the fray if negotiations falter.

Source Links

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Key Details

•NBA and YouTube discussions focus on a media rights deal starting in 2027-28
•Projected deal could involve up to 29 NBA teams
•Financial expectations suggest a price tag over $1 billion
•Industry insiders see potential for competition from other media outlets by fall
•YouTube's Jen Chun has a background at the league office

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