NBA and YouTube in talks for new media rights deal
Yahoo Sports • 1 min read • Latest: Aug 22, 2026, 8:26 AM
Last updated Aug 22, 2026
Advanced negotiations are reportedly underway between the NBA and YouTube regarding a new media rights agreement for the 2027-28 season. Sources indicate that the deal could encompass 20 to 25 teams initially, with the potential to include nearly all NBA clubs. The financial implications are significant, with expectations of a price exceeding $1 billion. Discussions have taken on an urgent tone, with some industry insiders anticipating either a resolution or a standstill by this fall, which may allow competitors like DAZN, ESPN, or Amazon to enter the fray if negotiations falter.
- •NBA and YouTube discussions focus on a media rights deal starting in 2027-28
- •Projected deal could involve up to 29 NBA teams
- •Financial expectations suggest a price tag over $1 billion
- •Industry insiders see potential for competition from other media outlets by fall
- •YouTube's Jen Chun has a background at the league office
- 8:26 AMYahoo Sports — Sources tell SBJ that the NBA and YouTube remain in …
"Sources tell SBJ that the NBA and YouTube remain in …
Sources
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