NBA considers scheduling 3 PM game for Opening Night

The NBA is exploring the idea of scheduling a 3 PM game for its Opening Night. According to Dave McMenamin, a league insider, the decision reflects an excitement around the NBA and aims to create a celebration of the game. It also seeks to cater to European audiences, where 3 PM Eastern serves as prime time viewing. This initiative may become a tradition for the league in future seasons, as executives from NBC collaborated on making this a marquee event for fans.

• 9:15 PMYahoo Sports — Maybe down the line, this becomes a tradition for NBA …