Sport: Basketball Country: Mexico Category: Interviews

NBA emphasizes Mexico City as key market for future events

Yahoo Sports • 1 min read • Latest: Nov 7, 2026, 10:47 PM

Last updated Nov 7, 2026

NBA emphasizes Mexico City as key market for future events

Summary

Kelly Flatow, the NBA's Global Head of Events, highlighted Mexico City as a crucial market at a recent event. He noted that Mexico City is the largest city in North America and serves as a gateway to Latin America. The NBA has hosted more games in Mexico City than in any other country outside of the U.S. and Canada, signifying the league's ongoing investment in this area. Continued engagement in Mexico City may play a role in expanding the NBA's footprint in international markets.

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Key Details

•Kelly Flatow identifies Mexico City as crucial for NBA expansion.
•Mexico City is the largest city in North America.
•The NBA has played more games in Mexico City than any other country outside the U.S. and Canada.
•The league aims to deepen its connection with Latin American fans.

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