NBA executives meet at Cannes to discuss NBA Europe project
Yahoo Sports • 1 min read • Latest: Jun 25, 2026, 1:39 PM
Last updated Jun 25, 2026
NBA executives gathered in Cannes on June 25 to engage with potential commercial partners for the NBA Europe initiative. This event continues the NBA's efforts to develop its presence in Europe, following the 'NBA Next: Europe' event held in January in London. The league aims for a 2027 tip-off for the new league, demonstrating its commitment to expanding basketball's commercial reach. Senior executives from New York participated, highlighting the strategic importance of these discussions for the future of the NBA in Europe.
- •NBA executives met in Cannes on June 25.
- •Discussions focused on NBA Europe's commercial partnerships.
- •Event follows January's NBA Next: Europe in London.
- •The league aims for a 2027 tip-off for the new league.
- •Presence of senior New York executives underscores strategic importance.
- 1:39 PMYahoo Sports — Per Eurohoops sources, alongside executives from …
"Per Eurohoops sources, alongside executives from …
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