NBA executives meet at Cannes to discuss NBA Europe project

NBA executives gathered in Cannes on June 25 to engage with potential commercial partners for the NBA Europe initiative. This event continues the NBA's efforts to develop its presence in Europe, following the 'NBA Next: Europe' event held in January in London. The league aims for a 2027 tip-off for the new league, demonstrating its commitment to expanding basketball's commercial reach. Senior executives from New York participated, highlighting the strategic importance of these discussions for the future of the NBA in Europe.

• 1:39 PMYahoo Sports — Per Eurohoops sources, alongside executives from …