NBA Finals Game 3 garners 23.8 million viewers at Madison Square Garden
Yahoo Sports • 1 min read • Latest: Jun 10, 2026, 9:06 PM
Last updated Jun 10, 2026
Game 3 of the NBA Finals on June 10 from Madison Square Garden drew 23.8 million viewers, the highest for a Game 3 since 1998. This figure is up 159% from last year's comparable game. It is also the most-watched program on U.S. television since Super Bowl LX. The series average now stands at 19.1 million viewers, reflecting a 114% increase from a year ago. The matchup features the Spurs and Knicks, with emerging star Victor Wembanyama playing for San Antonio, adding to the event's allure.
- •Game 3 occurred at Madison Square Garden on June 10.
- •Viewership increased 159% compared to last year's Game 3.
- •Average viewership for the Finals is now 19.1 million.
- •Victor Wembanyama's presence contributes to the series appeal.
- •ABC also broadcasts the Stanley Cup Final, which averages 4.9 million viewers.
- 9:06 PMYahoo Sports — NBA Finals Game 3 Draws 23.8M Viewers, Most Since 2017
"Game 3 marked the most-watched TV program since the Super Bowl.
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