NBA Finals Game 4 registers largest audience since 1998
Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 9:45 PM
Last updated Jun 12, 2026
Game 4 of the NBA Finals, held on June 10, 2026, attracted 20.9 million viewers, the highest for a Game 4 since 1998. The viewership marked a significant 123% increase compared to last year’s Game 4. The excitement peaked at 23.2 million viewers at 11:15 p.m. ET as the New York Knicks rebounded from a loss in Game 3. Additional coverage is expected as the series progresses.
- •Game 4 aired on June 10, 2026.
- •Viewership reached 20.9 million, highest since 1998.
- •Numbers increased by 123% from last year's Game 4.
- •Peak viewership reached 23.2 million at 11:15 p.m. ET.
- •Knicks aimed to bounce back after losing Game 3.
- 9:45 PMYahoo Sports — NBA Finals Game 4 Rallies Nearly 21 Million Viewers
"The Knicks' epic rebound brought in the biggest Game 4 audience since 1998
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