NBA launches new audio identity featuring Nas and Nicholas Britell
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 6:42 PM
Last updated Jun 4, 2026
The National Basketball Association is introducing a new 'signature audio identity' designed to enhance the connection between its media and social coverage and the in-arena experience. The promotion for the NBA Finals will be scored by Nicholas Britell, known for his work on 'Succession', and features voiceover by rapper Nas. This initiative is aimed at elevating audience engagement during NBA events.
- •NBA introduces a new audio identity for media and in-arena experiences.
- •Promotion scored by Nicholas Britell and voiced by Nas.
- •Initiative aims to enhance audience engagement during games.
- 6:42 PMYahoo Sports — The National Basketball Association is launching a new …
"The National Basketball Association is launching a new …
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