NBA Opening Week attracts largest audience since 2014
Yahoo Sports • 1 min read • Latest: Oct 26, 2026, 6:51 PM
Last updated Oct 26, 2026
NBA Opening Week generated significant viewership, averaging 2.3 million viewers, the highest figure since 2014. The Cleveland Cavaliers and Philadelphia 76ers game on opening Thursday drew 2.5 million viewers, the largest for that day since 2018. This increase represents a 6% year-over-year rise in audience numbers. Early season games have gained traction, emphasizing the league's appeal as the season begins.
- •Opening Week averaged 2.3 million viewers, a 6% increase year-over-year.
- •Cavs vs. Sixers attracted 2.5 million viewers on opening Thursday.
- •This is the largest opening audience since 2014.
- •The NBA's early season games are showing increased viewer engagement.
- 6:51 PMYahoo Sports — Opening Week delivered its largest audience since …
"Opening Week delivered its largest audience since …
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