NBA partners with David Beckham's IM8 for nutrition across Asia
Yahoo Sports • 1 min read • Latest: Oct 12, 2026, 7:35 PM
Last updated Oct 12, 2026
The NBA announced a multiyear partnership with David Beckham’s health and nutrition company IM8 on October 12, 2026. IM8 will serve as the league's Official Nutrition Partner in Australia and eight Southeast Asian markets, including Singapore, Thailand, and Malaysia. This collaboration aims to enhance player health and performance through nutrition initiatives. Further details about specific programs or events tied to this partnership have yet to be disclosed.
- •IM8 becomes the NBA's Official Nutrition Partner.
- •Partnership spans Australia and eight Southeast Asian countries.
- •Announcement made by the NBA on October 12, 2026.
- •Details on specific initiatives are still forthcoming.
- 7:35 PMYahoo Sports — According to an official NBA announcement on Monday, …
"According to an official NBA announcement on Monday, …
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