NBA Players Association launches consumer brand Plyrs Untd

The NBA Players Association has introduced a new brand, Plyrs Untd, aimed at engaging consumers through events and content. This initiative replaces the previous business-to-business brand, Think450. David Kelly, NBPA executive director, highlighted the need for a brand that resonates with fans and supports players' cultural impact. The launch follows the association's efforts to enhance players' visibility and marketability in the consumer space.

• 12:08 PMYahoo Sports — The NBA Players Association is launching a new …