NBA players contribute to broadcasts on Prime Video and USA Network

Yahoo Sports1 min read • Latest: Jun 2, 2026, 6:38 PM

Last updated Jun 2, 2026

Summary

Kyle Lowry and Tyrese Haliburton have joined Prime Video as athlete contributors, enhancing basketball coverage. In the WNBA, Kelsey Plum is a player contributor for Prime, while Sophie Cunningham serves as a studio analyst for USA Network. Caitlin Clark also made appearances on NBC’s studio show for NBA games. This trend reflects a growing involvement of active players in media roles across professional basketball, similar to practices seen in tennis and the NFL.

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Key Details
  • Kyle Lowry and Tyrese Haliburton join Prime Video as contributors.
  • Kelsey Plum signed on as a player contributor for Prime.
  • Sophie Cunningham is working as a studio analyst for USA Network.
  • Caitlin Clark appeared on NBC’s studio show for NBA games.
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  • 6:38 PMYahoo SportsWhile athletes in tennis and even the NFL have double …
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While athletes in tennis and even the NFL have double …

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