NBA regular-season viewership reaches highest level in seven years

The NBA has seen a significant increase in viewership, with an average of 1.78 million viewers per game for the 2025-26 regular season, marking a 16% rise from 1.53 million in the previous season. This growth coincides with a greater focus on broadcast networks, as nearly one-third of national games will be aired on NBC and ABC starting in the 2026-27 season. Both networks cover approximately 84 million U.S. TV households, surpassing traditional cable’s reach by 35%. The viewership numbers represent the league's highest in seven years, reflecting a positive trend in fan engagement and interest.

• 3:51 PMYahoo Sports — All told, the average in-game delivery for the NBA in …