NBA's media deal worth $6.9 billion extends through 2036

A lucrative media contract in the NBA, valued at $6.9 billion annually, is set to run until the 2035-36 season. This deal is crucial for franchises as it secures substantial revenue over many years. Additionally, teams can supplement earnings through merchandise sales, sponsorships, and ticket revenue. The ownership of venues, while the Lakers do not own an arena, is identified as an asset that can increase income from concerts and other events.

• 3:26 PMYahoo Sports — “Sports is one of those rare instances where you can …