League: NBA Sport: Basketball Country: United States Category: Scores & Results

NBC and Amazon Prime prepare for NBA season two as broadcast partners

Yahoo Sports • 1 min read • Latest: Oct 20, 2026, 11:00 AM

Last updated Oct 20, 2026

NBC and Amazon Prime prepare for NBA season two as broadcast partners

Summary

NBC Sports and Amazon Prime Video executives discussed their plans for the second season as NBA broadcast partners during a production seminar. Both companies reported strong viewership in their inaugural season, with NBC averaging 2.8 million viewers for regular-season games and Amazon Prime attracting 1.0 million. For the upcoming NBA opening night on October 24, NBC will present a triple-header featuring the Boston Celtics versus the Detroit Pistons, among others. NBC aims to increase excitement around opening night and is set to showcase a quadruple-header on Martin Luther King Jr. Day in January.

Source Links

Yahoo Sports

By the Numbers

•NBC and Amazon Prime enter year two of a 10-year partnership.
•NBA opening night features a triple-header on October 24, 2026.
•NBC averages 2.8 million viewers and Prime Video 1.0 million in year one.
•NBC plans a quadruple-header on Martin Luther King Jr. Day, January 19, 2026.
•Strong viewer engagement reported with 170 million watching NBA games across platforms.

Latest Updates