NBC Bay Area will broadcast 49ers and Rams game to local market
Yahoo Sports • 1 min read • Latest: Sep 2, 2026, 9:22 PM
Last updated Sep 2, 2026

Local San Francisco 49ers fans will have free access to the upcoming game against the Los Angeles Rams in Melbourne, Australia. Although the NFL scheduled the event as a Netflix-exclusive broadcast, league rules mandate that local markets must retain free, over-the-air access to their team's games. NBC Bay Area will air the game coverage starting at 4:30 p.m. PT. This local broadcast includes a studio segment featuring Janelle Wang and Raj Mathai, along with live reports from Australia by Anthony Flores. The station will simulcast the official Netflix production of the game, ensuring that Bay Area viewers avoid the need for a streaming subscription to watch the team's international opener.
- •The 49ers play the Rams in Melbourne, Australia, in the team's first-ever game in that country.
- •NBC Bay Area provides a free local television alternative to the Netflix-exclusive broadcast.
- •Local coverage begins at 4:30 p.m. PT with a studio show hosted by Janelle Wang and Raj Mathai.
- •League simulcast rules prevent teams from being fully locked behind paid streaming services in their home markets.
- 9:22 PMYahoo Sports — NFL simulcast rules let Bay Area 49ers fans dodge Netflix for opener
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