NBC Sports Philadelphia plans to add courtside voice for Sixers broadcasts
Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 1:30 AM
Last updated Jul 31, 2026
NBC Sports Philadelphia is considering hiring a courtside voice for its Sixers broadcasts in anticipation of LeBron James's arrival this season. Alexandra Matcham, the network's vice president of content, emphasized the need for on-court insight and interviews that current broadcasters cannot provide. The team lacked a courtside reporter since 2020, when the network eliminated such positions. Matcham indicated that the new role might differ from previous models and could focus specifically on James, potentially improving viewer experience after a historically low local announcer ranking for the current broadcasting team. The network aims to address burnout among current staff as the team roster evolves.
- •NBC Sports Philadelphia may add a new position for Sixers broadcasts.
- •The network aims to support coverage during LeBron James's first season.
- •Current broadcasters finished last in local NBA announcer rankings.
- •The last in-arena reporter position was eliminated in 2020.
- •Matcham is considering a new approach for the role, potentially focusing on LeBron.
- 1:30 AMYahoo Sports — NBC Sports Philadelphia weighing adding courtside voice for Sixers after LeBron James arrival
"NBC Sports Philadelphia is budgeting to add a courtside voice to its Sixers broadcasts ahead of LeBron James’s arrival this season, network vice president of content Alexandra Matcham told the Philadelphia Inquirer. “I think you need a voice on the court where Alaa [Abdelnaby] and Kate [Scott] can’t be to give us insight, do pre-…
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