Netflix prepares for NFL season with expanded sports podcast lineup

Netflix continues to expand its sports podcast offerings as the NFL season approaches, despite a lack of transparency regarding viewership data. The platform currently hosts 19 sports-genre podcasts, including content from Barstool Sports and The Ringer, with The Pivot scheduled to join on September 8. The streamer recently renewed its original video podcast lineup and announced upcoming projects, including an Untitled Katt Williams Podcast and a show called On Campus: Game of the Week. While the company reported that podcast consumption trends higher during daytime hours on mobile devices, it has not specified which titles are driving subscriptions. Netflix faces a critical test of this strategy as the high-engagement NFL season begins, which will serve as a proving ground for the long-term viability of these sports properties. The company remains committed to adding new programs even as industry analysts question the performance of its current sports portfolio.

• 4:10 AMYahoo Sports — Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season