Netflix receives backlash for marketing campaign starring Alix and Ashtin Earle
2 sources • 1 min read • Latest: Sep 6, 2026, 6:44 AM
Last updated Sep 6, 2026
Netflix faces criticism following an advertisement for the upcoming Los Angeles Rams and San Francisco 49ers game in Melbourne, Australia. The game, scheduled for September 10, is the first NFL contest held in that city and will stream exclusively on Netflix. The promotional video features influencers Alix Earle and Ashtin Earle receiving football instruction from Isaac Rochell. Critics, including retired ESPN analyst Linda Cohn, characterized the ad as misogynistic for its depiction of women as uninterested in the sport. Several social media users stated the content infantilizes female fans who already follow the league. This reaction follows broader criticism regarding the NFL’s recent marketing efforts aimed at women. The Rams and 49ers are set to play their matchup next Thursday with commentary provided by Noah Eagle and Luke Kuechly.
- •The Los Angeles Rams and San Francisco 49ers play in Melbourne on September 10.
- •Netflix holds exclusive streaming rights for the Australia game.
- •The promotional video features Alix and Ashtin Earle with Isaac Rochell.
- •Critics argue the advertisement relies on negative stereotypes about women and sports.
- •Noah Eagle and Luke Kuechly serve as the broadcast team for the game.
- 6:44 AMYahoo Sports — ‘Cancel My Subscription,’ ‘Trash’ — Outrage Erupts Over Netflix’s ‘Misogynistic’ Rams-49ers Ad Featuring Alix Earle
- 6:00 PMYahoo Sports — Netflix receives backlash for ‘misogynistic’ NFL ad starring Alix and Ashtin Earle
"The Los Angeles Rams and San Francisco 49ers will play the NFL’s first-ever game in Melbourne, Australia, next Thursday, Sept. 10. Netflix will exclusively stream the game, with Noah Eagle and Luke Kuechly on the call. The Rams and 49ers hate each other. Rams head coach Sean McVay and 49ers head coach Kyle Shanahan are…
"The NFL will make history when the San Francisco 49ers face the Los Angeles Rams in Australia’s first regular-season NFL game at the Melbourne Cricket Ground on Sept. 10 at 8:35 p.
Sources
External links- Yahoo SportsSep 6, 2026, 6:44 AM‘Cancel My Subscription,’ ‘Trash’ — Outrage Erupts Over Netflix’s ‘Misogynistic’ Rams-49ers Ad Featuring Alix Earle
The NFL will make history when the San Francisco 49ers face the Los Angeles Rams in Australia’s first regular-season NFL game at the Melbourne Cricket Ground on Sept. 10 at 8:35 p.
- Yahoo SportsSep 5, 2026, 6:00 PMNetflix receives backlash for ‘misogynistic’ NFL ad starring Alix and Ashtin Earle
The Los Angeles Rams and San Francisco 49ers will play the NFL’s first-ever game in Melbourne, Australia, next Thursday, Sept. 10. Netflix will exclusively stream the game, with Noah Eagle and Luke Kuechly on the call. The Rams and 49ers hate each other. Rams head coach Sean McVay and 49ers head coach Kyle Shanahan are…
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