Netflix receives backlash for marketing campaign starring Alix and Ashtin Earle

Netflix faces criticism following an advertisement for the upcoming Los Angeles Rams and San Francisco 49ers game in Melbourne, Australia. The game, scheduled for September 10, is the first NFL contest held in that city and will stream exclusively on Netflix. The promotional video features influencers Alix Earle and Ashtin Earle receiving football instruction from Isaac Rochell. Critics, including retired ESPN analyst Linda Cohn, characterized the ad as misogynistic for its depiction of women as uninterested in the sport. Several social media users stated the content infantilizes female fans who already follow the league. This reaction follows broader criticism regarding the NFL’s recent marketing efforts aimed at women. The Rams and 49ers are set to play their matchup next Thursday with commentary provided by Noah Eagle and Luke Kuechly.

• 6:00 PMYahoo Sports — Netflix receives backlash for ‘misogynistic’ NFL ad starring Alix and Ashtin Earle