New Jersey 5’s return Fibes partnership at Major League Pickleball Finals

The New Jersey 5’s are reviving their Kellogg's Raisin Bran Fibes partnership at the Major League Pickleball Finals in NYC this weekend. The collaboration, initially launched in Grand Rapids, aims to enhance fiber nutritional awareness and create additional revenue opportunities for teams in the league. The campaign includes a fully branded practice court and merchandise sales. Both New Jersey 5’s co-owner Ryan Harwood and WK Kellogg's Chief Growth Officer Doug VandeVelde noted the initial success and the potential for broader market engagement via social media and community interaction.

• 8:41 PMYahoo Sports — New Jersey 5’s Run Back Kellogg’s Raisin Bran “Fibes” Partnership In NYC, Paving A New Blueprint For Major League Pickleball