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Newcastle gives fans say on crest update amid emotional concerns

Yahoo Sports • 1 min read • Latest: Jul 22, 2026, 7:47 AM

Last updated Jul 22, 2026

Newcastle gives fans say on crest update amid emotional concerns

Summary

Newcastle United announced plans for a vote on new club crest options in August, aiming to modernize the existing badge. Fans expressed mixed feelings about the changes, highlighting the emotional attachment to the current crest. Some supporters feel that altering the badge could further disconnect the club from its history and identity. While some advocate for a change, others emphasize the importance of preserving tradition. The club's consultation with fans has been praised by some as a positive step, suggesting a desire to respect their opinions throughout the process.

Source Links

Yahoo Sports

By the Numbers

•Newcastle allows fans to vote on crest options starting August.
•Emotional attachment to the current badge raises concerns among fans.
•Supporters voice mixed opinions on modernizing the crest.
•Consultation process has been positively received by some fans.

Latest Updates

7:47 AMYahoo Sports — 'Not against an update' but 'a badge isn't just a tool for merchandise'

What they're saying

"
Of course, fans will keep on coming and loving the club as much as they always did, but it breaks a bond, and only adds to the harmful emotional detachment between the modern game and the football fans' memories. Ian: I'd rather the crest remained the same, but I accept the argument for changing it.
— Yahoo Sports

Related Teams & Leagues

Soccer