League: EPL Sport: Soccer Country: England Category: Transactions

Newcastle United and adidas host pop-up event for new home kit

Yahoo Sports • 1 min read • Latest: Jun 11, 2026, 10:06 AM

Last updated Jun 11, 2026

Newcastle United and adidas host pop-up event for new home kit

Summary

Newcastle United partnered with adidas to launch their new home kit during a pop-up event called 'SIGNALS' on June 11 at 29 Dean Street, Newcastle. The event features local DJs and offers fans a chance to purchase the 2026/27 home shirt. The initiative aims to blend football with music and design, highlighting Newcastle's evolving cultural identity. The launch included an exclusive invite-only event prior to the public opening. The pop-up is open from 4 PM to 8 PM with entry on a first-come, first-served basis.

Source Links

Yahoo Sports

Key Details

•The pop-up event runs from 4 PM to 8 PM on June 11.
•Local DJs will perform during the event.
•SIGNALS aims to amplify the new kit's cultural significance.
•An exclusive preview event preceded the public launch.
•Entry is on a first-come, first-served basis.

Latest Updates

10:06 AMYahoo Sports — Newcastle United x adidas launch new home kit with pop-up event

What they're saying

"
Blending football, music and design, the 'SIGNALS' activation provides a unique retail journey, while showcasing emerging talent from across Newcastle. The campaign seeks to amplify the new kit as a s...
— Yahoo Sports

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Newcastle United EPL Soccer