NFL aims for global expansion through international games and flag football

Yahoo Sports1 min read • Latest: Aug 20, 2026, 4:42 PM

Last updated Aug 20, 2026

NFL aims for global expansion through international games and flag football
Summary

The NFL is emphasizing its international growth strategy, announcing plans for nine games outside the U.S. this season, the highest number to date. Hans Schroeder, NFL Executive Vice President for Media Distribution, highlighted the growing interest in flag football, particularly in relation to its inclusion in the 2028 Olympics. Recent international matches include prime time games in Brazil and Australia during Week One, but concerns persist about potential backlash from American fans over the loss of home games and early Sunday start times.

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By the Numbers
  • NFL plans nine international games this season.
  • Flag football is gaining popularity globally.
  • Hans Schroeder spoke during a media call on August 20.
  • Concerns exist over American fans' reactions to international games.
  • Prime time games held in Brazil and Australia in recent seasons.
Latest Updates
  • 4:42 PMYahoo SportsNFL talks up international games and flag football as proof of worldwide growth
What they're saying
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The NFL is about as big as a sport could be in the United States, which may be why the league is so focused on international growth.

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