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NFL discusses global strategy at Invest in Sports London event

Yahoo Sports • 1 min read • Latest: Oct 6, 2026, 8:31 PM

Last updated Oct 6, 2026

NFL discusses global strategy at Invest in Sports London event

Summary

Executives from the NFL, NBA, and F1 gathered at Sportico’s Invest in Sports London event to discuss global strategies for expanding their sports. The NFL announced plans to play a record nine regular season games outside the U.S. this season, including upcoming games in Paris, Madrid, and Munich. NFL UK general manager Henry Hodgson emphasized the importance of increasing international player representation in the league. The NBA is advancing its initiative to launch a league in Europe, aiming for a 2027 start date. The growing popularity of flag football in the U.K. was also highlighted, with participation rates rising significantly among children.

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By the Numbers

•The NFL will play nine regular season games outside the U.S. this season.
•Upcoming games include locations in Paris, Madrid, and Munich.
•NFL UK general manager Henry Hodgson calls for more international players.
•The NBA plans to launch a league in Europe by 2027.
•Participation in flag football among U.K. children has doubled to 250,000.

Latest Updates

8:31 PMYahoo Sports — F1, NBA, NFL Leaders Swap Global Strategies at Invest London

What they're saying

"
Executives with experience across global sports shared their investment strategies—and the challenges they’ve faced—at Sportico’s Invest in Sports London event on Tuesday, which spotlighted how teams and leagues are exploring new frontiers. The NFL, for instance, will play a league-record nine regular season games outside the U.S. this year. After a Week 1 game in …
— Yahoo Sports

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