NFL expands its reach under Roger Goodell’s leadership
Yahoo Sports • 1 min read • Latest: Sep 15, 2026, 1:37 AM
Last updated Sep 15, 2026

The NFL continues to broaden its influence as the 2026 season unfolds. Roger Goodell, the league's commissioner, is focused on expanding the NFL's footprint and exploring new markets beyond traditional boundaries. This development comes as the NFL prepares for a significant television schedule, with the premiere of 'Front Office Sports Tonight' on September 14, which will discuss the business and culture of sports. The ongoing discussions reveal Goodell's strategy to enhance the NFL's visibility and presence in sports entertainment.
- •Roger Goodell aims to expand the NFL beyond traditional markets.
- •The 2026 NFL season is underway with new broadcasting strategies.
- •'Front Office Sports Tonight' premieres to analyze sports business.
- 1:37 AMYahoo Sports — How Roger Goodell and the NFL Are Dominating the Sports Landscape
"FOS Tonight host Matt Iseman joins Baker Machado to talk NFL.
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