League: NFL Sport: Football Country: United States Category: Scores & Results

NFL expresses frustration over Nielsen's upcoming methodology changes

Yahoo Sports • 1 min read • Latest: Aug 20, 2026, 1:55 AM

Last updated Aug 20, 2026

NFL expresses frustration over Nielsen's upcoming methodology changes

Summary

The NFL has raised concerns regarding Nielsen's forthcoming changes to its audience measurement methodology scheduled for August 31. The league's SVP of data and analytics, Paul Ballew, emphasized that the rapid implementation of these changes could lead to muddled measurement for the upcoming season. This frustration arises from ongoing issues with co-viewing data, as the NFL believes its viewership is undercounted despite recent record highs in ratings. Ballew indicated that accurate measurement results may take at least two years to achieve. To address these concerns, the NFL is intensifying efforts to collaborate with alternative audience measurement firms.

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By the Numbers

•Nielsen's methodology changes are due to take effect on August 31.
•The NFL has expressed dissatisfaction with the pace and accuracy of these changes.
•Paul Ballew highlighted issues with co-viewing data as a significant concern.
•The NFL is exploring partnerships with other audience measurement providers.
•The league registered its best viewership season in over 30 years in 2025.

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