NFL fans criticize CBS sideline report sponsored by ChatGPT
Yahoo Sports • 1 min read • Latest: Sep 13, 2026, 9:00 PM
Last updated Sep 13, 2026
On September 13, CBS introduced its new broadcast lineup for the NFL season during the New York Jets-Tennessee Titans game. Aditi Kinkhabwala's sideline report received backlash due to its sponsorship by ChatGPT, an AI program. Fans expressed discomfort with AI's presence in sports commentary on social media, recalling previous resentment toward AI initiatives in sports media. Critics argue that using AI as a sponsor undermines the integrity of human journalism and reporting, sparking a broader conversation about AI's role in sports.
- •CBS launched its new NFL broadcast lineup on September 13.
- •Aditi Kinkhabwala's sideline report was sponsored by ChatGPT.
- •Fans reacted negatively to AI involvement in sports commentary.
- •Previous backlash against AI in sports media influenced current sentiments.
- •Critics argue AI sponsorship undermines human journalism.
- 9:00 PMYahoo Sports — NFL fans not happy with CBS sideline report presented by ChatGPT
"Sept. 13 marked the first full NFL Sunday of the season, bringing with it the usual changes to rosters and coaching staffs. But there were plenty of changes for viewers to notice, too, as Fox and CBS unveiled their new broadcast lineups and presentation tweaks for the 2026 season. One notable change to the CBS…
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