NFL media rights negotiations may not begin early after all

Yahoo Sports1 min read • Latest: Aug 14, 2026, 2:00 PM

Last updated Aug 14, 2026

NFL media rights negotiations may not begin early after all
Summary

The NFL's media rights remains uncertain following Fox CEO Lachlan Murdoch's comments. He stated that Fox would not reengage in negotiations until closer to the NFL’s opt-out option after the 2029-30 season. This has led to discussions among industry insiders, reflecting on the customary timeline for negotiations which typically takes place two years before implementation. CBS Sports president David Berson highlighted a similar stance, mentioning ongoing conversations while Paramount evaluates its acquisition of Warner Bros. Discovery. Despite Murdoch’s remarks, early negotiations are still considered possible, though realism suggests discussions may begin next year but won't take effect until the 2030-31 season.

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By the Numbers
  • Lachlan Murdoch says Fox won't negotiate media rights early.
  • CBS Sports also regards early negotiations as unlikely currently.
  • Negotiations typically occur years before the new deals take effect.
  • Murdoch maintains a strong relationship between Fox and the NFL.
  • CBS is in discussions while evaluating its recent acquisition.
Latest Updates
  • 2:00 PMYahoo SportsIs the NFL standing down on early media rights negotiations?
What they're saying
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This originally appeared in Friday’s edition of The A Block, Awful Announcing’s daily newsletter with the latest sports media news, commentary, and analysis. Sign up here and be the first to know everything going on in the sports media world. It was another active week on the NFL media rights front as the industry digested…

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