NFL opening week viewership drops to 19.5 million average per game

Yahoo Sports1 min read • Latest: Sep 17, 2026, 4:19 PM

Last updated Sep 17, 2026

NFL opening week viewership drops to 19.5 million average per game
Summary

The first week of the 2026 NFL regular season averaged 19.5 million viewers per game, a 13% decrease from last year's record 22.3 million. This week included more games than last year, with a total of eight. The highest-viewed game featured the New York Giants defeating the Dallas Cowboys, attracting 25.7 million viewers. Meanwhile, the Seattle Seahawks edged past the New England Patriots in a tight matchup that drew 25.1 million. Despite the drop, overall average viewership remains higher than last year's regular season average of 18.7 million.

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By the Numbers
  • First week viewership down 13% from 2025's opening week.
  • Most-watched game featured the Giants defeating the Cowboys, 28-20.
  • Seattle Seahawks beat the New England Patriots, 13-10.
  • NFL's overall average viewership remains higher than last year's average.
Latest Updates
  • 4:19 PMYahoo SportsNFL Opening Week Draws 19.5M Viewers, Down 13%
What they're saying
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The first week of the 2026 NFL regular season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers per game averaged during Week 1 of the previous season.

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