NFL partners with social media creators for the 2026 season

The NFL is collaborating with dozens of digital creators for the 2026-2027 season, including Deestroying and Zach King, to produce content across various international and domestic games. Participants will document events such as the season-opening game between the Seattle Seahawks and the New England Patriots, as well as the league's first regular-season game in Australia at the Melbourne Cricket Ground. The initiative includes the return of the Creator of the Week program, which grants select creators behind-the-scenes access to team facilities and game-day experiences. Over 100 creators are expected to attend the Australia match, with further activations planned for international games in Rio de Janeiro and Mexico City. The league aims to expand its global and local relevance by leveraging the reach of these creators to document tailgates, tunnel fashion, and in-game experiences throughout the year.

• 1:00 PMYahoo Sports — NFL Partners With Deestroying, Zach King, Dhar Mann and More Creators for the 2026-2027 Season | Exclusive