NFL partners with The Farmer’s Dog to promote game day for pets
Yahoo Sports • 1 min read • Latest: Sep 15, 2026, 5:30 PM
Last updated Sep 15, 2026
The NFL has announced a partnership with The Farmer's Dog, becoming the first official pet food partner in league history. This multi-year agreement reflects the role pets, particularly dogs, play in game day traditions for many fans. The campaign launches with New York Giants running back Cam Skattebo and his rescue dog, Duke, promoting the bond between dogs and their owners. Upcoming initiatives will include activations at major NFL events such as the Super Bowl and NFL Draft, acknowledging the growing presence of pets in sports culture.
- •The Farmer's Dog is now the NFL's first official pet food partner.
- •The partnership features campaign star Cam Skattebo and his rescue dog, Duke.
- •NFL events will have activations related to this partnership.
- •The collaboration recognizes dogs as key members of fans' households.
- •Approximately 94 million U.S. households own at least one pet, influencing consumer behavior.
- 5:30 PMYahoo Sports — The NFL Just Made History With Its First-Ever Official Pet Food Partner
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