NFL promotes stars to grow international interest in football
Sky Sports • 1 min read • Latest: Nov 9, 2026, 6:00 AM
Last updated Nov 9, 2026
The NFL continues its initiative to expand its audience overseas by showcasing its top players, including Joe Burrow, Ja'Marr Chase, and Tee Higgins. This effort aims to attract new fans in international markets by allowing these superstars to shine on a global stage. Sending notable players to games abroad is viewed as a strategic move to foster interest and develop a following in non-traditional areas for the sport. As this approach unfolds, opportunities will arise for increased engagement and potential growth in NFL viewership worldwide.
- •NFL emphasizes star players to attract international fans.
- •Joe Burrow, Ja'Marr Chase, and Tee Higgins highlighted as key figures.
- •Focus on showcasing talent in foreign markets to build interest.
- •Strategy aims to develop new fan bases in global regions.
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"Want to grow the NFL overseas? Send the stars. The superstars. The Joe Burrows'. The Ja'Marr Chases'. The Tee Higgins'. Let them flourish like superstars, and watch new host countries turn to disciples.
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