NFL Sunday Ticket price rises as fewer afternoon games available

Yahoo Sports1 min read • Latest: Sep 15, 2026, 11:31 AM

Last updated Sep 15, 2026

NFL Sunday Ticket price rises as fewer afternoon games available
Summary

YouTube has raised the price of NFL Sunday Ticket by nearly 30% while reducing the number of Sunday afternoon games. From 215 of 256 games in 2002 airing on Sunday afternoons, this decreased to 198 of 272 games in 2025. The shift in viewership has made Sunday Ticket less essential for many fans, who can now catch more games on prime time or via local broadcasts. Despite its price increase, dedicated fans remain willing to pay for the service.

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Key Details
  • YouTube acquired Sunday Ticket from DirecTV in 2023.
  • In 2002, 84% of NFL games aired Sunday afternoons; by 2025, this dropped to 73%.
  • Chiefs and Cowboys aired eight games on national TV last season.
  • Many fans now turn to social media for game highlights.
  • Dedicated fans continue to seek Sunday Ticket despite pricing changes.
Latest Updates
  • 11:31 AMYahoo SportsSunday Ticket prices increase, while NFL decreases the number of Sunday afternoon games
What they're saying
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A quarter-century ago, NFL Sunday Ticket felt like a modern miracle to football fans.

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