League: NFL Sport: Football Country: United States Category: Rumors

NFL Sunday Ticket pricing varies for new and returning users

Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 1:00 PM

Last updated Aug 24, 2026

NFL Sunday Ticket pricing varies for new and returning users

Summary

As the new NFL season approaches, pricing for the NFL Sunday Ticket package will differ for new and returning users. New subscribers can pay as low as $204 for the service, while returning users can access rates starting at $234. Discounts are available for students, military personnel, and first responders. YouTube Premium subscribers may also receive additional promotional offers directly via email. Pricing structures have become more intricate since the transition to YouTube TV in 2023, with varying options depending on user status and package bundling.

Source Links

Yahoo Sports

Key Details

•New users can purchase NFL Sunday Ticket for $240 or $30 monthly.
•Returning users may access rates as low as $234 with YouTube TV.
•Students and military personnel qualify for discounted rates on subscriptions.
•YouTube Premium members could receive personalized offers via email.
•Pricing options become more complex following the switch to YouTube TV.

Latest Updates

1:00 PMYahoo Sports — Your 2026 NFL Sunday Ticket pricing guide

What they're saying

"
Football season is right around the corner, which means millions of NFL fans across the country are deciding whether or not it’s worth it to shell out hundreds of dollars for NFL Sunday Ticket, the league’s Sunday afternoon out-of-market package that gives subscribers access to Sunday afternoon games not normally available in their local market.…
— Yahoo Sports

Related Teams & Leagues

NFL Football