NFL team valuations rise as Cowboys lead and Seahawks set sale record

CBS NFL1 min read • Latest: Aug 17, 2026, 12:06 PM

Last updated Aug 17, 2026

NFL team valuations rise as Cowboys lead and Seahawks set sale record
Summary

NFL franchise valuations have surged heading into the 2026 season, with the Dallas Cowboys valued at $15.5 billion, maintaining their position as the league's most valuable team. The average franchise value increased 31% to $9.34 billion, marking the highest growth in over a decade. The Seattle Seahawks sold for a record $9.6 billion, the largest purchase in league history, with a significant increase in valuation of 46%. Other teams, such as the New York Giants, saw modest gains, while the Cincinnati Bengals remained the least valuable team at $7.4 billion. Upcoming meetings will address the Seahawks' new ownership arrangements.

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Key Details
  • Dallas Cowboys valued at $15.5 billion, highest in the NFL.
  • NFL average franchise value rises to $9.34 billion, up 31%.
  • Seattle Seahawks' valuation increased by 46% after record sale.
  • New York Giants' value increased by 17%, the smallest in the league.
  • Cincinnati Bengals valued at $7.4 billion, lowest in the NFL.
Latest Updates
  • 12:06 PMCBS NFLNFL team valuations for 2026: Cowboys remain league standard as Jets crack top five, Seahawks sell
What they're saying
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The NFL saw its greatest year-over-year value increase in more than 10 years

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