NFL team valuations rise as Cowboys lead and Seahawks set sale record
CBS NFL • 1 min read • Latest: Aug 17, 2026, 12:06 PM
Last updated Aug 17, 2026

NFL franchise valuations have surged heading into the 2026 season, with the Dallas Cowboys valued at $15.5 billion, maintaining their position as the league's most valuable team. The average franchise value increased 31% to $9.34 billion, marking the highest growth in over a decade. The Seattle Seahawks sold for a record $9.6 billion, the largest purchase in league history, with a significant increase in valuation of 46%. Other teams, such as the New York Giants, saw modest gains, while the Cincinnati Bengals remained the least valuable team at $7.4 billion. Upcoming meetings will address the Seahawks' new ownership arrangements.
- •Dallas Cowboys valued at $15.5 billion, highest in the NFL.
- •NFL average franchise value rises to $9.34 billion, up 31%.
- •Seattle Seahawks' valuation increased by 46% after record sale.
- •New York Giants' value increased by 17%, the smallest in the league.
- •Cincinnati Bengals valued at $7.4 billion, lowest in the NFL.
- 12:06 PMCBS NFL — NFL team valuations for 2026: Cowboys remain league standard as Jets crack top five, Seahawks sell
"The NFL saw its greatest year-over-year value increase in more than 10 years
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