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NFL uniforms likely headed for advertising patches in future

Yahoo Sports • 1 min read • Latest: Jul 24, 2026, 1:46 PM

Last updated Jul 24, 2026

NFL uniforms likely headed for advertising patches in future

Summary

The NFL may soon see advertising patches on uniforms, similar to NASCAR. With college football teams already adopting this trend, discussions have arisen about jersey and field sponsorships becoming part of the next collective bargaining agreement. The NFL faces pressure to maximize revenue sources, potentially replacing non-revenue-generating clutter with corporate logos. Although the idea has met resistance from fans, it could be a lucrative move for the league. Proposals suggest that revenue from these patches could alleviate player concerns while increasing league profits.

Source Links

Yahoo Sports

By the Numbers

•NFL discussions suggest jerseys may feature advertising patches soon.
•College football teams currently lead in adopting this advertising model.
•Jersey patch proposals may become a bargaining chip in the next CBA.
•Potentially lucrative opportunities exist for maximizing revenue through corporate logos.
•Fan resistance may not prevent the implementation of ads on uniforms.

Latest Updates

1:46 PMYahoo Sports — It's just a matter of time (and money) until NFL uniforms have ads

What they're saying

"
The NFL probably wishes that, from the moment the founders of the league gathered at a Hupmobile Dealership, they had made the standard football uniform look like NASCAR overalls.
— Yahoo Sports

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NCAAF College Sports