NFL viewership rises as ESPN, Amazon see strong audience gains

Yahoo Sports • 1 min read • Latest: Nov 12, 2026, 3:30 PM

Last updated Nov 12, 2026

NFL viewership rises as ESPN, Amazon see strong audience gains
Summary

As the 2026 NFL season reaches its midpoint, viewership is nearing a historic high. The league averages 18.3 million viewers per game through Week 9, marking a 2% increase from 2025. ESPN's Monday Night Football is averaging 19 million viewers, a 24% rise, while Amazon's Thursday Night Football sees 17.2 million viewers, up 13% from last year. Both ESPN and Amazon benefit from improved game schedules, despite scrutiny on Sunday broadcasts. As Thanksgiving approaches, the league anticipates further audience growth with a new Thanksgiving Eve game on Netflix.

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By the Numbers
  • •NFL averages 18.3 million viewers per game in 2026.
  • •ESPN's MNF averages 19 million viewers, a 24% increase.
  • •Amazon's TNF averages 17.2 million viewers, a 13% rise.
  • •CBS and NBC also report high viewership for Sunday games.
  • •New Thanksgiving Eve game on Netflix planned for the holiday.
Latest Updates
  • 3:30 PMYahoo Sports — NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains
What they're saying
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ESPN and Amazon have generated significant audience increases.

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