NFL's 2026 kickoff campaign celebrates touchdown celebrations from stars
Yahoo Sports • 1 min read • Latest: Aug 20, 2026, 3:37 PM
Last updated Aug 20, 2026
The NFL's 2026 kickoff campaign titled ‘The Season Is Your Stage’ highlights touchdown celebrations by players including Dexter Lawrence, Nico Collins, and Bijan Robinson. These athletes share insights into their signature celebrations, noting that inspiration often comes from the moment and the crowd's energy. The campaign will feature a fictional Celly Studio and other gaming activations, showcasing players’ dance moves and celebrations as part of the league's vibrant culture ahead of the season’s start on September 9, when the Seattle Seahawks host the New England Patriots.
- •NFL's season kicks off on September 9, 2026.
- •Campaign features players' memorable touchdown celebrations.
- •Roblox activations and a YouTube series will promote the celebrations.
- •Players emphasize that crowd energy influences their celebrations.
- 3:37 PMYahoo Sports — NFL Stars Reveal What Really Goes into Their Touchdown Celebrations: ‘Just Feel the Moment’ (Exclusive)
"“Inspiration for my cellys just comes naturally,” Dexter Lawrence of the Bengals tells PEOPLE as part of the NFL’s kickoff campaign, “The Season Is Your Stage”
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