NHL considers Houston and Austin for potential expansion franchise
Yahoo Sports • 1 min read • Latest: Aug 6, 2026, 8:25 PM
Last updated Aug 6, 2026
The NHL is evaluating Houston and Austin, Texas, as candidates for its 33rd franchise. Media market data will significantly influence the decision process, which is currently ongoing. Houston's media market is ranked sixth, significantly stronger than Austin's ranking of 32nd. NHL Commissioner Gary Bettman revealed that discussions with the Friedkin family for this expansion have taken place over the past two years, focusing initially on Houston and later on Austin. The NHL aims for the new team to potentially start play in the 2029-30 season as part of this six-month analysis.
- •Media market data favors Houston as a stronger NHL market.
- •Houston ranks sixth in media market size; Austin ranks 32nd.
- •NHL aims for the new team to start by the 2029-30 season.
- •Friedkin family identified as prospective owner of Texas franchise.
- •Expansion discussions have been ongoing for two years.
- 8:25 PMYahoo Sports — How media market data could factor into upcoming NHL expansion decision
"Multiple sources have confirmed that media market data will play a key role in factoring into the decision for whether Houston or Austin, Texas, is better suited for a NHL team as expansion consideration for the 33rd League team is currently underway.
Sources
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