NHL targets Austin or Houston for 33rd franchise by year's end
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 4:44 PM
Last updated Aug 26, 2026
The NHL is set to choose its 33rd franchise location between Austin and Houston by the end of 2026. The decision comes after a $2 billion expansion fee agreement with Pursuit Sports group. This move is part of the league's broader strategy to enhance its presence in key U.S. media markets, including Atlanta and Phoenix, both of which are under consideration for the 34th franchise. The expansion is seen as necessary as the NHL prepares for upcoming negotiations for a new media rights deal, with potential implications for revenue and market growth.
- •NHL aims to expand to 33 teams by end of 2026.
- •Austin or Houston is in consideration for the next franchise.
- •Expansion fee set at $2 billion, reflecting increased franchise values.
- •Atlanta and Phoenix are also possible sites for the 34th franchise.
- •New media rights negotiations are on the horizon for the NHL.
- 4:44 PMYahoo Sports — NHL Sets Sights On TV Market Expansion Ahead Of New Rights Deal
"The NHL is aiming to choose between Houston and Austin for its 33rd franchise by year's end, and also has major TV markets like Atlanta and Phoenix in mind for No. 34.
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